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*ABSOLUTE TOUGHNESS: INTRODUCING G-SHOCK, CASIO* Established in 1983, G-Shock’s empire was built on the premise of the “Triple 10” Concept: A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance for their watches. The unprecedented idea of a hollow structure where the module is “floated” was the birth of G-Shock watch case structure and every model since, making it resistant to mechanical shocks, centrifugal gravity and vibrations. Since its creation G-shock has continued its unrestrained evolution with their watches today including solar batteries, smart access, atomic clock synchronising, Multi Band 6 technology, and 200-metre water resistance. G-shock proves time and time again that they are in fact the “toughest” watch on the market. G-shock is finding new ways to blend diverse sport culture into fashionable streetwear timepieces. With their new GBA800-8A athleisure wear watch model, sports activities become more fun and functional with the watch engineered to have Bluetooth capabilities that link with the G-Shock Connected App providing access to several workout functions. A daily health and fitness support function includes a 3-axis accelerometer that tracks your steps, a countdown timer that lets you create 20 timer combinations of 5 timers each, memory for up to 200 lap records and more. While linked with the G-Shock Connected App, you can configure settings for a step count log with exercise intensity levels, calorie calculations and step targets. The app also allows for the timer combinations to be saved and sent to your watch, whilst being able to store and view data so that you can plan and record workouts making them more effective and enjoyable.